Collaborative creativity is a theory that tries to describe why working together in the open can feel so magical and why it thrives best in environments where people can not only share their ideas early and often but where people are encouraged to *create* in the same spaces together.
The more people we can get to be able to *create* in the same space together, the better.
A look at how teams shift from a culture of “my ideas” to “our ideas,” and why bringing more people into the design process moves the work forward.